Are customers being purposely misled, or are we just uninformed?
But what do these certifications really suggest? Do they make guarantees towards the customer or are they just marketing ploys?
It depends.
There are dozens of both separate and government-regulated official certification stamps food that is decorating in our food markets. The truth is anyone can set a group up using its own logo and offer to put it on foods. And some food labeling words which have no meaning that is tangible legal meaning (I'm looking at you, "all-natural").
The author of a current NPR story stood outside a complete Foods shop in Washington D.C. and asked customers when they'd rather purchase a carton of eggs labeled "non-GMO" and another tagged "certified organic." They certainly were torn.
As one consumer put it, "They both sound good;" then she chose to buy the item that is non-GMO the certified natural product, solely as it had been cheaper. As it happens, certified organic foods generally speaking are certainly higher priced - but all certified natural meals are, by definition, non-GMO, while non-GMO meals won't need to be natural.
Are customers being purposely misled, then, or are we just uninformed? The latter will be understandable considering the sheer number of labels out there;
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